Deezer Statistics: 9.7M Subscribers and AI Music Pioneer

Deezer by the numbers

1. About $586 million in 2024 revenue

Deezer posted roughly $586 million in revenue for 2024 (EUR541.7 million), up 12.7% year over year and well above its own 10% guidance.¹

2. 9.7 million subscribers

Deezer ended 2024 with 9.7 million paying subscribers, down about 3%. That makes it a fraction of the size of Spotify or Apple Music, and a small player in the US in particular.²

3. Revenue up while subscribers slipped

Even as the subscriber count fell, revenue rose, driven mainly by price increases and new partnerships.³

4. France grows, the rest of the world shrinks

Direct subscribers held steady at 5.3 million. France grew 4.3% while the rest of the world lost customers, underscoring how concentrated Deezer's base really is.⁴

5. Operating loss nearly halved

The operating loss narrowed from EUR64.4 million to EUR27.5 million (around $30 million). For the first time, Deezer turned free cash flow positive.⁵

6. EUR reporting, roughly $586M in USD

Deezer reports in euros, so the headline number for US readers is a conversion: about $586 million in revenue at constant currency.⁶

Small in the US, big as an independent

7. Second largest independent streaming platform

Deezer is widely described as the second largest independent music streaming platform in the world, meaning it is not owned by one of the big tech companies that dominate the music industry.⁷

8. Founded in 2007 in Paris

Deezer was founded in Paris in 2007 by Daniel Marhely and Jonathan Benassaya, and is now available in more than 180 countries.⁸

9. More than 90 million tracks

The Deezer catalog spans over 90 million songs, putting it roughly on par with the largest streaming services on raw library size.⁹

10. 2022 SPAC IPO valued at $1.1 billion

In 2022 Deezer went public by merging with the I2PO SPAC, at a valuation of about $1.1 billion.¹⁰

11. The debut flopped

The Paris listing got off to a rough start, with the stock losing a large share of its value almost immediately.¹¹

12. Listed on Euronext Paris

Deezer trades on Euronext Paris and is part of the Euronext Tech Leaders segment, not on a US exchange.¹²

Pioneer of the artist-centric model

13. First major platform on the artist-centric model

In 2023 Deezer became the first major streaming service to adopt Universal Music Group's "artist-centric" royalty model, which pays out more to professional artists that listeners actively seek out.¹³

14. Warner Music followed

Shortly after Universal, Warner Music Group also signed on to the artist-centric payment framework with Deezer.¹⁴

15. France's SACEM joined too

French rights collection society SACEM became the first major author and composer organization to back the model, lending it more weight on the songwriting side.¹⁵

16. 26 million "useless" tracks deleted

As part of the rollout, Deezer wiped about 26 million tracks it classed as "useless," including noise files, fake artists and songs nobody had played in a year, removing them from the royalty pool.¹⁶

Leader on AI music detection

17. First platform to tag AI music automatically

Deezer became the first streaming platform to roll out automatic detection and tagging of fully AI-generated music, a move US-focused services have not matched at the same scale.¹⁷

18. 44% of new uploads are AI

By the spring of 2026, around 44% of all songs newly uploaded to Deezer were fully AI-generated, a stunning share for such a young technology.¹⁸

19. The 44% figure echoed across the industry

The number landed widely in trade press and mainstream coverage, becoming a reference data point for the AI-music debate.¹⁹

20. Around 75,000 AI tracks per day

Deezer now logs roughly 75,000 fully AI-generated tracks uploaded to the platform every day.²⁰

21. Up to 85% of AI streams are fraudulent

Deezer says up to 85% of streams on AI-generated tracks are fraudulent, generated to siphon royalties rather than reflect real listening. Those streams are excluded from payouts.²¹

22. 97% of listeners cannot tell

In a study commissioned by Deezer and run by Ipsos, 97% of respondents could not reliably tell whether a song was made by a human or fully by AI.²²

23. 80% want AI music labeled

The same survey found that 80% of listeners agree fully AI-generated music should be clearly labeled on streaming platforms.²³

24. The first global survey of its kind

The Deezer/Ipsos study polled 9,000 people across eight countries, including the United States, Canada, Brazil, the United Kingdom, France, the Netherlands, Germany and Japan, the first global streaming survey on perception of AI music.²⁴

25. AI uploads in the millions per month

Across all genres, AI uploads to Deezer now run into the millions per month, a symptom of an industry-wide flood that US streamers will eventually have to address as well.²⁵